What's In a Name?

On the front page of the Bodystocking Avenue website, there are many references to bodystockings, some spelt as one word, others as two words with a space separating the words 'body' and 'stocking'.

At first this may appear to be an inconsistency, but in fact it's intentional. The words used on the home page of a website are used by Google and other Search Engines to index the website and help determine what it specialises in, in order to direct visitors to the website who are performing searches using the same words or phrases.

The problem with bodystockings is that there are as many people spell them without a space, as there are those that spell them with a space.

To that end, by using 'bodystocking' and 'body stocking' (singular and plural) in the content of a website we are catering for both types of spelling and will hopefully have traffic directed to the site by Search Engines.