Saturday 19 July 2008

Special Offers

One recommended technique to attract potential customers to a site is to offer limited time discounts. However, having offered quite few in magazines and online forums we have found the take up on them to be very small. Even when we openly offered a discount on red and white bodystockings on the home page itself, we still found people buying them without entering the discount code. Why is this? There are a number of possible explanations. One is, the bodystockings are cheap enough for customers to be not really bothered about remembering to enter the discount code. Another is, when it comes to ordering, customers forget what the code was, and simply can't be bothered looking it up. We have tended to offer 10% discounts which appears to conform to what most lingerie websites do, and so maybe the saving just isn't enough to attract buyers or entice them to enter the code when buying. Anyway, if you've read this entry, then let's see if a 15% discount is enticement enough. This is available with the offer code of BLOG until the end of December, 2008 if you make a purchase from Bodystocking Avenue.