It's always good to do a promotion or special offer periodically, as customers do expect to find them from time to time. It's nice though, when you can do it for an occasion rather than just to try and bump up sales for a particular period.
As it is St George's Day on the 23rd April, we have decided to offer a discount of 10% on all red or white bodystockings. This offer will become active late Sunday evening, 20th April, and will run until the following Saturday, 26th April, so long as stocks last as we do not know what uptake we will have on this special offer.
So, if this interests you, we are at Bodystocking Avenue.
Sunday 20 April 2008
Saturday 19 April 2008
Friendly searches
When we first created the Bodystocking Avenue site, we were thinking of adding a 'google-style' search facility whereby visitors could enter words or combinations of words to look specifically for certain bodystockings.
As this was a new site, and a specialised one with relatively few categories, we thought it best to keep it simple and let visitors look for items by selecting the relevant categories.
Since then, we have added more styles and brands, and we have realised that if someone has a specific bodystocking in mind, they may have to wade through many pages to find it. The classic example, is if you are interested in a particular colour of bodystocking, red for example. To find all the red bodystockings would take a lot of trawling of the site and I'd imagine a visitor would get fed up and leave before they'd found everything in red.
So, we made a decision to provide a 'point and click' facility so that you can just click on what you're interested in, and all the products that meet the selection(s) are displayed together on a single page. It's simple to use and, we feel, appropriate for a small site like this. There are so many variations on the syntax for word-driven searches we decided to stay away from that, for the time being at least.
We hope that this addition to the site has made it easier and friendlier to visit, but we do realise, as a result, visitors will probably spend less time on the site! C'est la vie!
If you'd like to try it out, just click here.
As this was a new site, and a specialised one with relatively few categories, we thought it best to keep it simple and let visitors look for items by selecting the relevant categories.
Since then, we have added more styles and brands, and we have realised that if someone has a specific bodystocking in mind, they may have to wade through many pages to find it. The classic example, is if you are interested in a particular colour of bodystocking, red for example. To find all the red bodystockings would take a lot of trawling of the site and I'd imagine a visitor would get fed up and leave before they'd found everything in red.
So, we made a decision to provide a 'point and click' facility so that you can just click on what you're interested in, and all the products that meet the selection(s) are displayed together on a single page. It's simple to use and, we feel, appropriate for a small site like this. There are so many variations on the syntax for word-driven searches we decided to stay away from that, for the time being at least.
We hope that this addition to the site has made it easier and friendlier to visit, but we do realise, as a result, visitors will probably spend less time on the site! C'est la vie!
If you'd like to try it out, just click here.
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